{"id":13082,"date":"2022-03-28T19:55:00","date_gmt":"2022-03-28T17:55:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/cirp-les-utilisateurs-dapple-connaissent-deja-les-iphones-finances-et-les-services-dabonnement\/"},"modified":"2022-03-28T20:00:07","modified_gmt":"2022-03-28T18:00:07","slug":"cirp-les-utilisateurs-dapple-connaissent-deja-les-iphones-finances-et-les-services-dabonnement","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/cirp-les-utilisateurs-dapple-connaissent-deja-les-iphones-finances-et-les-services-dabonnement\/","title":{"rendered":"CIRP : les utilisateurs d’Apple connaissent d\u00e9j\u00e0 les iPhones financ\u00e9s et les services d’abonnement"},"content":{"rendered":"

\ud83d\udcf1 2022-03-28 19:55:00 – Paris\/France. <\/strong>
\n<\/p>\n

La semaine derni\u00e8re, un rapport de Bloomberg<\/em> a indiqu\u00e9 qu’Apple pourrait adopter un nouvel abonnement mat\u00e9riel pour iPhone et iPad plus tard cette ann\u00e9e. Cela dit, une analyse de Consumer Intelligence Research Partners montre qu’il s’agit en fait d’une prochaine \u00e9tape logique pour les utilisateurs d’Apple.<\/p>\n

Le CIRP a analys\u00e9 le comportement des consommateurs pour les services li\u00e9s \u00e0 l’abonnement, y compris le financement de l’achat du t\u00e9l\u00e9phone et les taux de reprise, ainsi que l’utilisation des services et applications Apple. Sur la base de cette analyse, CIRP constate que les propri\u00e9taires d’iPhone utilisent ces services assez fr\u00e9quemment, ce qui signifie qu’Apple dispose d’une large base d’utilisateurs qui pourraient adopter un service d’abonnement iPhone.<\/p>\n

\n

\u00ab\u00a0Les consommateurs compareront tout programme d’abonnement aux offres \u00e0 la carte existantes\u00a0\u00bb, a d\u00e9clar\u00e9 Mike Levin, partenaire CIRP et cofondateur. \u00ab\u00a0Le programme de mise \u00e0 niveau de l’iPhone, lanc\u00e9 en 2015, a eu un attrait limit\u00e9, car il combine simplement les options de paiement et d’\u00e9change existantes avec AppleCare. Les services d’abonnement les plus performants offrent des avantages nouveaux ou autrement indisponibles. La livraison Amazon Prime est distincte des autres options de livraison. Les achats Costco et Netflix et d’autres services de vid\u00e9o en streaming ne sont disponibles qu’avec un abonnement. Le d\u00e9fi pour Apple est de cr\u00e9er un nouveau service d’abonnement qui offre une valeur unique \u00e0 ses clients.<\/p>\n<\/blockquote>\n

Selon le rapport, pr\u00e8s de la moiti\u00e9 des utilisateurs d’Apple financent d\u00e9j\u00e0 leurs achats d’iPhone, tandis que les deux tiers utilisent un stockage iCloud payant et pr\u00e8s de la moiti\u00e9 s’abonnent \u00e0 Apple Music.<\/p>\n

\n

\u00ab\u00a0Sur la base du comportement actuel des consommateurs, les utilisateurs d’iPhone sont pr\u00eats \u00e0 adopter un service d’abonnement qui fournit un iPhone fourni avec des applications utiles\u00a0\u00bb, a d\u00e9clar\u00e9 Lowitzr. \u00ab\u00a0Pr\u00e8s de la moiti\u00e9 des propri\u00e9taires d’iPhone financent d\u00e9j\u00e0 l’achat de leur iPhone, en payant mensuellement un nouveau t\u00e9l\u00e9phone. Et environ un tiers d’entre eux \u00e9changent leur ancien t\u00e9l\u00e9phone lorsqu’ils en ach\u00e8tent un nouveau. Ainsi, une partie importante de la base d’utilisateurs est habitu\u00e9e \u00e0 ne jamais poss\u00e9der de t\u00e9l\u00e9phone, mais plut\u00f4t \u00e0 le louer. Il est important de noter que les utilisateurs d’iPhone se sont \u00e9galement habitu\u00e9s \u00e0 obtenir un nouveau mod\u00e8le tous les deux ou trois ans au maximum. Apple peut facilement faire correspondre ces mod\u00e8les avec un programme qui envoie r\u00e9guli\u00e8rement un nouveau t\u00e9l\u00e9phone en \u00e9change de l’ancien.<\/p>\n<\/blockquote>\n

Cela dit, il serait naturel que les utilisateurs d’Apple adoptent un service d’abonnement mat\u00e9riel interne. Le CIRP a men\u00e9 cette enqu\u00eate aupr\u00e8s des clients am\u00e9ricains d’Apple qui ont achet\u00e9 un iPhone, un iPad, un ordinateur Mac ou une Apple Watch en d\u00e9cembre 2021.<\/p>\n

R\u00e9cemment, 9to5Mac<\/em> a men\u00e9 un sondage pour savoir si vous vous abonneriez \u00e0 un service mat\u00e9riel Apple, dans lequel vous pouvez voter ici.<\/p>\n

Que pensez-vous de cette possible approche d’Apple ? Partagez vos pens\u00e9es dans la section des commentaires ci-dessous.<\/p>\n

FTC\u00a0: Nous utilisons des liens d’affiliation automatique g\u00e9n\u00e9rateurs de revenus.<\/em> Suite.<\/p>\n

\n

D\u00e9couvrez 9to5Mac sur YouTube pour plus d’actualit\u00e9s Apple\u00a0:<\/p>\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\uddd0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcf1 2022-03-28 19:55:00 – Paris\/France. La semaine derni\u00e8re, un rapport de Bloomberg a indiqu\u00e9 qu’Apple pourrait adopter un nouvel abonnement mat\u00e9riel pour iPhone et iPad plus tard cette ann\u00e9e. Cela dit, une analyse de Consumer Intelligence Research Partners montre qu’il s’agit en fait d’une prochaine \u00e9tape logique pour les utilisateurs d’Apple. Le CIRP a analys\u00e9 […]<\/p>\n","protected":false},"author":8,"featured_media":13083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[45,46,38],"class_list":["post-13082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-populaire","tag-smartphone","tag-trending"],"yoast_head":"\nCIRP : les utilisateurs d'Apple connaissent d\u00e9j\u00e0 les iPhones financ\u00e9s et les services d'abonnement - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 2022-03-28 19:55:00 - Paris\/France. 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