{"id":11815,"date":"2022-03-26T19:02:10","date_gmt":"2022-03-26T18:02:10","guid":{"rendered":"https:\/\/reviews.tn\/news\/si-le-nothing-phone-1-nest-pas-bon-marche-il-echouera\/"},"modified":"2022-03-26T20:23:09","modified_gmt":"2022-03-26T19:23:09","slug":"si-le-nothing-phone-1-nest-pas-bon-marche-il-echouera","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/si-le-nothing-phone-1-nest-pas-bon-marche-il-echouera\/","title":{"rendered":"Si le Nothing Phone 1 n’est pas bon march\u00e9, il \u00e9chouera"},"content":{"rendered":"

\ud83d\udcf1 2022-03-26 19:02:10 – Paris\/France. <\/strong>
\n<\/p>\n

Rien ne promet une exp\u00e9rience logicielle \u00ab\u00a0rapide et fluide\u00a0\u00bb, un skin bas\u00e9 sur Android pur et un design \u00ab\u00a0embl\u00e9matique\u00a0\u00bb. Au cas o\u00f9 vous l’auriez oubli\u00e9, le OnePlus One de 2014 \u00e9tait pr\u00e9sent\u00e9 comme ayant une exp\u00e9rience \u00ab\u00a0rapide et fluide\u00a0\u00bb, un skin proche de l’Android d’origine et un design unique (cette texture de gr\u00e8s). Mais il y a un domaine o\u00f9 Nothing doit absolument s’inspirer du OnePlus One, et c’est la strat\u00e9gie de prix. Un faux pas l\u00e0-bas pourrait faire ou d\u00e9faire les aspirations de Nothing.<\/p>\n

Allez pas cher ou rentrez chez vous<\/h2>\n

Kris Carlon \/ Autorit\u00e9 Android<\/p>\n

Les gens ont in\u00e9vitablement \u00e9tabli des comparaisons entre OnePlus et Nothing, \u00e9tant donn\u00e9 l’implication de Pei dans la mont\u00e9e en puissance des deux marques ainsi que les parall\u00e8les susmentionn\u00e9s entre le OnePlus One et le Nothing Phone 1. Le premier est toujours dans les m\u00e9moires pour son prix absolument fou de 299 $. 2014, et nous esp\u00e9rons que ce dernier imitera \u00e9galement cet \u00e9l\u00e9ment de la strat\u00e9gie.<\/p>\n

Bien s\u00fbr, les prix des smartphones ont grimp\u00e9 de fa\u00e7on stratosph\u00e9rique depuis lors en raison de l’inflation, des probl\u00e8mes de cha\u00eene d’approvisionnement et des processeurs plus puissants (et co\u00fbteux). Mais entrer dans la concurrence est toujours une strat\u00e9gie courante pour les nouvelles marques qui entrent sur le march\u00e9 et esp\u00e8rent le perturber. Huawei l’a fait avec ses Ascend P1 et Ascend P6, Realme l’a fait avec le Realme 1, Xiaomi l’a fait avec le Mi 1, et oui, OnePlus l’a fait aussi.<\/p>\n

Rien ne pouvait apprendre de Xiaomi, Huawei et d’autres qui ont tous commenc\u00e9 \u00e0 bas prix.<\/p>\n

La sous-cotation des rivaux est un moyen \u00e9prouv\u00e9 pour les marques de prendre pied sur un march\u00e9 et de g\u00e9n\u00e9rer de l’int\u00e9r\u00eat et des ventes. Cela r\u00e9duit \u00e9galement le risque pour les personnes qui ach\u00e8tent dans une entreprise inconnue. Et chaque nouveau venu a augment\u00e9 les prix de ses t\u00e9l\u00e9phones au fil des ans une fois qu’il s’est \u00e9tabli.<\/p>\n

Il est donc logique que Nothing adopte cette m\u00eame approche soucieuse des prix \u2013 \u00e0 moins qu’il ne veuille suivre le chemin du Red Hydrogen One et d’Amazon Fire Phone et \u00eatre une merveille \u00e0 un coup. M\u00eame Essential, avec tout le battage m\u00e9diatique et l’excitation, a tr\u00e9buch\u00e9 avec le t\u00e9l\u00e9phone Essential \u00e0 700 $. Certes, le t\u00e9l\u00e9phone n’\u00e9tait pas tr\u00e8s cher pour 2017, mais il a n\u00e9anmoins re\u00e7u une r\u00e9duction de prix de 200 $ dans les mois qui ont suivi son lancement. Rien ne devrait prendre ce risque.<\/p>\n

M\u00eame si Pei parle d’un grand jeu en positionnant la marque comme un concurrent d’Apple et un perturbateur du march\u00e9, Nothing n’a pas le halo ou le cr\u00e9dit de bonne foi accumul\u00e9 d’un fabricant de smartphones \u00e9tabli. Les prix stratosph\u00e9riques pourraient faire du Phone 1 un appareil ambitieux pour de nombreux passionn\u00e9s, mais des prix bas les inciteront \u00e0 ouvrir leur portefeuille. Et quand vous \u00eates une \u00ab petite \u00bb entreprise, vous voulez des chiffres de ventes, pas des aspirations.<\/p>\n

Le Nothing Phone 1 doit-il \u00eatre moins cher que ses concurrents ?<\/h3>\n

199 voix<\/p>\n

Bon march\u00e9 ou abordable, ce sont les seules options<\/h2>\n

Si une exp\u00e9rience premium ne peut pas rimer avec un prix de 299 $ en 2022 \u2013 et pour cause \u2013 il y a encore de la place pour que Nothing soit attrayant et comp\u00e9titif \u00e0 des prix plus \u00e9lev\u00e9s, mais toujours abordables.<\/p>\n

Le march\u00e9 des smartphones a consid\u00e9rablement m\u00fbri depuis le lancement du OnePlus One, en raison de la mont\u00e9e en puissance des produits phares ultra-premium et des mid-rangers de qualit\u00e9. Cela a cr\u00e9\u00e9 un vide pour les produits phares polyvalents abordables qui sont plus que de simples t\u00e9l\u00e9phones m\u00e9diocres avec du silicium haut de gamme.<\/p>\n

Le Nothing Phone 1 pourrait donc \u00eatre bien plac\u00e9 pour combattre le Pixel 6 et reprendre l\u00e0 o\u00f9 les anciens produits phares abordables comme le OnePlus One se sont arr\u00eat\u00e9s. C’est-\u00e0-dire si Nothing obtient le bon prix et offre en effet une proposition de niveau phare.<\/p>\n

commentaires<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcf1 2022-03-26 19:02:10 – Paris\/France. Rien ne promet une exp\u00e9rience logicielle \u00ab\u00a0rapide et fluide\u00a0\u00bb, un skin bas\u00e9 sur Android pur et un design \u00ab\u00a0embl\u00e9matique\u00a0\u00bb. Au cas o\u00f9 vous l’auriez oubli\u00e9, le OnePlus One de 2014 \u00e9tait pr\u00e9sent\u00e9 comme ayant une exp\u00e9rience \u00ab\u00a0rapide et fluide\u00a0\u00bb, un skin proche de l’Android d’origine et un design unique (cette […]<\/p>\n","protected":false},"author":8,"featured_media":11816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[36,45,46],"class_list":["post-11815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-mobile","tag-populaire","tag-smartphone"],"yoast_head":"\nSi le Nothing Phone 1 n'est pas bon march\u00e9, il \u00e9chouera - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 2022-03-26 19:02:10 - Paris\/France. 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Bien qu'il n'ait lanc\u00e9 qu'un seul produit, lors de la diffusion en direct de \"The Truth\" de Nothing Technologies, le PDG, Carl Pei, a confirm\u00e9 son intention de lancer un t\u00e9l\u00e9phone sous Android appel\u00e9 \"t\u00e9l\u00e9phone (1)\" \u00e0 l'\u00e9t\u00e9 2022. Bien que les d\u00e9tails mat\u00e9riels ne\u2026","rel":"","context":"Dans "Android"","block_context":{"text":"Android","link":"https:\/\/reviews.tn\/news\/category\/mobile\/android\/"},"img":{"alt_text":"Le t\u00e9l\u00e9phone Nothing (1) sous Android sera lanc\u00e9 \u00e0 l'\u00e9t\u00e9 2022 avec le processeur Snapdragon\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-telephone-Nothing-1-sous-Android-sera-lance-a-lete.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-telephone-Nothing-1-sous-Android-sera-lance-a-lete.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-telephone-Nothing-1-sous-Android-sera-lance-a-lete.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-telephone-Nothing-1-sous-Android-sera-lance-a-lete.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-telephone-Nothing-1-sous-Android-sera-lance-a-lete.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":33487,"url":"https:\/\/reviews.tn\/news\/la-version-beta-de-nothing-launcher-est-mise-en-ligne-sur-le-play-store-pour-certains-appareils-android\/","url_meta":{"origin":11815,"position":1},"title":"La version b\u00eata de Nothing Launcher est mise en ligne sur le Play Store pour certains appareils Android","author":"Viktoria C.","date":"28 avril 2022","format":false,"excerpt":"\ud83d\udcf1 2022-04-28 16:00:00 - Paris\/France. Lorsque Nothing a parl\u00e9 pour la premi\u00e8re fois du t\u00e9l\u00e9phone sur lequel il travaillait, Nothing Phone 1, il a \u00e9galement annonc\u00e9 Nothing OS. La soci\u00e9t\u00e9 a d\u00e9clar\u00e9 que Nothing OS n'est \"construit sur un \u00e9cosyst\u00e8me ouvert et transparent qui connectera et int\u00e9grera sans effort les\u2026","rel":"","context":"Dans "Android"","block_context":{"text":"Android","link":"https:\/\/reviews.tn\/news\/category\/mobile\/android\/"},"img":{"alt_text":"La version b\u00eata de Nothing Launcher est mise en ligne sur le Play Store pour certains appareils Android - XDA Developers\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-version-beta-de-Nothing-Launcher-est-mise-en-ligne.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-version-beta-de-Nothing-Launcher-est-mise-en-ligne.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-version-beta-de-Nothing-Launcher-est-mise-en-ligne.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-version-beta-de-Nothing-Launcher-est-mise-en-ligne.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-version-beta-de-Nothing-Launcher-est-mise-en-ligne.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59334,"url":"https:\/\/reviews.tn\/news\/quand-le-nothing-phone-1-recevra\/","url_meta":{"origin":11815,"position":2},"title":"Quand le Nothing Phone 1 recevra","author":"Viktoria C.","date":"20 ao\u00fbt 2022","format":false,"excerpt":"\ud83d\udcf1 2022-08-20 21:03:00 - Paris\/France. 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Le lanceur de rien n'est rien pour le moment. Photo: Florence Ion \/ Gizmodo\u00catre un utilisateur Android peut \u00eatre amusant lorsque vous essayez de nouvelles applications, des lanceurs et m\u00eame la prochaine version du syst\u00e8me d'exploitation avant qu'ils ne soient pr\u00eats pour le spectacle. 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