{"id":11755,"date":"2022-03-25T18:45:11","date_gmt":"2022-03-25T17:45:11","guid":{"rendered":"https:\/\/reviews.tn\/news\/amagi-fait-appel-au-veteran-de-la-television-en-streaming-james-smith\/"},"modified":"2022-03-26T18:01:07","modified_gmt":"2022-03-26T17:01:07","slug":"amagi-fait-appel-au-veteran-de-la-television-en-streaming-james-smith","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/amagi-fait-appel-au-veteran-de-la-television-en-streaming-james-smith\/","title":{"rendered":"Amagi fait appel au v\u00e9t\u00e9ran de la t\u00e9l\u00e9vision en streaming James Smith"},"content":{"rendered":"

\u2714\ufe0f 2022-03-25 18:45:11 – Paris\/France. <\/strong>
\n<\/p>\n

Smith dirigera Amagi ADS PLUS, sa division de solutions de vente d’annonces programmatiques,<\/i> l’amor\u00e7ant \u00e0 <\/i>offrir une valeur ajout\u00e9e aux partenaires de contenu et aux annonceurs<\/i><\/p>\n

Dans la foul\u00e9e d’une annonce d’investissement \u00e9tablissant le statut de valorisation \u00e9lev\u00e9e de l’entreprise, Amagi, un leader mondial du SaaS pour la diffusion et la t\u00e9l\u00e9vision connect\u00e9e sur le cloud, a annonc\u00e9 aujourd’hui la nomination de James Smith au poste de vice-pr\u00e9sident ex\u00e9cutif, Ventes programmatiques et publicitaires.<\/p>\n

Smith est un doyen de l’industrie avec une exp\u00e9rience significative de travail pour des fournisseurs de divertissement de premier plan comme Sony Pictures Television et Disney, et des soci\u00e9t\u00e9s de m\u00e9dias sociaux comme Meta.<\/p>\n

Smith cherchera \u00e0 \u00e9tablir de nouvelles sources de revenus durables pour les partenaires de contenu d’Amagi gr\u00e2ce \u00e0 un acc\u00e8s accru aux annonceurs et en tirant parti de formats publicitaires nouveaux et innovants, ainsi que des informations que l’analyse approfondie des publicit\u00e9s d’Amagi a \u00e0 offrir. Dans le m\u00eame temps, Smith permettra \u00e0 nos clients publicitaires mondiaux de g\u00e9n\u00e9rer plus de valeur pour leurs dollars publicitaires en leur offrant une meilleure segmentation de l’audience pour le ciblage, l’acc\u00e8s \u00e0 un inventaire premium sur des plateformes financ\u00e9es par la publicit\u00e9, aid\u00e9 par des analyses compl\u00e8tes.<\/p>\n

\u00ab\u00a0James n’aurait pas pu nous rejoindre \u00e0 un meilleur moment que maintenant. Amagi introduit de nouvelles solutions sur le march\u00e9, renforce les offres de produits actuelles et aide nos clients \u00e0 d\u00e9velopper leur activit\u00e9 OTT et de Streaming<\/a> \u00bb, a d\u00e9clar\u00e9 KA Srinivasan, co-fondateur d’Amagi. \u00ab\u00a0James disposera de l’ensemble de notre pile de technologies publicitaires programmatiques et de nos solutions de vente, en la fa\u00e7onnant pour offrir un plus grand impact \u00e0 nos clients – \u00e0 la fois les partenaires de contenu et les annonceurs.\u00a0\u00bb<\/p>\n

\u00ab\u00a0L’industrie de la t\u00e9l\u00e9vision \u00e9volue rapidement vers des mod\u00e8les de Streaming<\/a> gratuits financ\u00e9s par la publicit\u00e9 et je vois Amagi comme un march\u00e9 de la t\u00e9l\u00e9vision connect\u00e9e en soi, avec des solutions pour am\u00e9liorer tous les aspects de l’\u00e9cosyst\u00e8me. Je suis ravi \u00e0 l’id\u00e9e d’approfondir la pr\u00e9sence de l’environnement publicitaire s\u00e9curis\u00e9 bas\u00e9 sur les donn\u00e9es d’Amagi dans l’espace t\u00e9l\u00e9visuel lin\u00e9aire et de le propulser pour stimuler l’\u00e9chelle et le succ\u00e8s de nos clients et partenaires \u00bb, a d\u00e9clar\u00e9 James Smith, vice-pr\u00e9sident ex\u00e9cutif, programmatique et Ventes d’annonces.<\/p>\n

Pour les segments de l’industrie du Streaming<\/a> et de la t\u00e9l\u00e9vision connect\u00e9e, Amagi fournit une suite compl\u00e8te de solutions pour la cr\u00e9ation, la distribution et la mon\u00e9tisation de cha\u00eenes, y compris l’insertion dynamique d’annonces, la publicit\u00e9 contextuelle, l’insertion dynamique de marque et la vente d’annonces. Les clients d’Amagi incluent NBCUniversal, ABS-CBN, AccuWeather, beIN Sports, Cinedigm, CuriosityStream, Fox Networks, Fremantle, fuboTV, Tastemade, USA Today, VIZIO, Samsung TV Plus, Cox Media Group et Warner Media, entre autres.<\/p>\n

Pour plus d’informations sur Amagi et ses solutions de Streaming<\/a> TV, visitez www.amagi.com.<\/p>\n

D\u00e9couvrez le nouveau podcast Martech Cube. Pour plus de mises \u00e0 jour de ce type, suivez-nous sur Google News Martech News<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-03-25 18:45:11 – Paris\/France. Smith dirigera Amagi ADS PLUS, sa division de solutions de vente d’annonces programmatiques, l’amor\u00e7ant \u00e0 offrir une valeur ajout\u00e9e aux partenaires de contenu et aux annonceurs Dans la foul\u00e9e d’une annonce d’investissement \u00e9tablissant le statut de valorisation \u00e9lev\u00e9e de l’entreprise, Amagi, un leader mondial du SaaS pour la diffusion et […]<\/p>\n","protected":false},"author":9,"featured_media":11756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[1504,3136,3141,3137,3139,3140,3138,124,125,3142,126],"class_list":["post-11755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-1504","tag-entreprises-de-technologie-publicitaire","tag-martech","tag-meilleures-entreprises-adtech","tag-meilleures-entreprises-de-technologie-publicitaire","tag-nouvelles-martech","tag-solution-adtech","tag-streaming-films","tag-streaming-series","tag-technologie-publicitaire","tag-tv"],"yoast_head":"\nAmagi fait appel au v\u00e9t\u00e9ran de la t\u00e9l\u00e9vision en streaming James Smith - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-03-25 18:45:11 - Paris\/France. 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L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant 120\u00a0% plus efficaces que l'affichage num\u00e9rique Lors du Veeva Commercial Summit d'aujourd'hui, Veeva Systems (NYSE : VEEV) a publi\u00e9 de nouvelles conclusions sur la diversification des m\u00e9dias num\u00e9riques\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s en streaming audio et vid\u00e9o num\u00e9riques - Martechcube\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":39416,"url":"https:\/\/reviews.tn\/news\/detecter-la-fraude-publicitaire-lors-de-lachat-dune-video-en-streaming-reste-un-probleme\/","url_meta":{"origin":11755,"position":4},"title":"D\u00e9tecter la fraude publicitaire lors de l’achat d’une vid\u00e9o en streaming reste un probl\u00e8me","author":"Sarah","date":"19 mai 2022","format":false,"excerpt":"\u2714\ufe0f 2022-05-19 18:55:00 - Paris\/France. 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