✔️ 2022-08-17 23:46:00 – Paris/France.
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17 août (Reuters) – TikTok s’efforcera d’empêcher les créateurs de contenu de publier des messages politiques payants sur l’application vidéo abrégée, dans le cadre de sa préparation aux élections américaines de mi-mandat en novembre, a annoncé mercredi la société.
Les critiques et les législateurs accusent TikTok et les sociétés de médias sociaux rivales, notamment Meta Platforms (META.O) et Twitter (TWTR.N) de faire trop peu pour empêcher la désinformation politique et le contenu qui divise de se propager sur leurs applications. Lire la suite
Alors que TikTok a interdit les publicités politiques payantes depuis 2019, les stratèges de campagne ont contourné l’interdiction en payant des influenceurs pour promouvoir les questions politiques. [nL1N2HH1NQ
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The company seeks to close the loophole by hosting briefings with creators and talent agencies to remind them that posting paid political content is against TikTok’s policies, said Eric Han, TikTok’s head of U.S. safety, during a briefing with reporters.
He added that internal teams, including those that work on trust and safety, will monitor for signs that creators are being paid to post political content, and the company will also rely on media reports and outside partners to find violating posts.
« We saw this as an issue in 2020, » Han said. « Once we find out about it … we will remove it from our platform. »
TikTok broadcast its plan following similar updates from Meta and Twitter.
Meta, which owns Facebook and Instagram, said Tuesday it will restrict political advertisers from running new ads a week before the election, an action it also took in 2020.
Last week, Twitter said it planned to revive previous strategies for the midterm election, including placing labels in front of some misleading tweets and inserting reliable information into timelines to debunk false claims before they spread further online. Civil and voting rights experts said the plan was not adequate to prepare for the election. read more
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Reporting by Sheila Dang in Dallas; Editing by Stephen Coates
Our Standards: The Thomson Reuters Trust Principles.
SOURCE : Reviews News
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