Ua noʻonoʻo paha ʻoe i ka nui o ke kālā Starbucks rakes i kēlā me kēia lā? E hoʻomākaukau e kāhāhā i ko mākou luʻu ʻana i loko o ka honua caffeinated o ka loaʻa kālā o Starbucks i kēlā me kēia lā. Mai nā kiʻi hoʻokalakupua e hoʻoheheʻe i kou ʻāʻī i nā mea huna ma hope o ko lākou kūleʻa, e waiho kēia pou blog iā ʻoe i ka makemake no nā mea hou aku. No laila e hopu i kāu kīʻaha joe punahele a hui pū me mākou i kahi huakaʻi e ʻike i ka nui o ka Starbucks e hana ai i ka lā. E mākaukau e puhi i kou noʻonoʻo pili i ka caffeine!
ʻO ka loaʻa kālā o Starbucks i kēlā me kēia lā: He Manaʻo
I kēlā me kēia kakahiaka, i ka nānā ʻana o ka lā ma luna o ka lewa, hoʻomaka kahi symphony maikaʻi o nā mea wili a me nā mīkini espresso i kāna hana i kēlā me kēia lā ma Starbucks hale kūʻai a puni ka honua. ʻO kēia mele o ka hana ʻana i ke kofe ua hoʻohua i ka waiwai kālā no ka pilikua hale kofe. ʻIke ʻia no ka hana kiʻekiʻe mau, ʻo Starbucks kahaha me ka awelika o ka loaʻa kālā o kēlā me kēia lā $ 61.3 miliona, he helu i hoʻoulu nui ʻia e kona kūʻai ʻana i ka mākeke ʻAmelika.
E noʻonoʻo, i kēlā me kēia lā, ua hala ka like o ka ʻāina liʻiliʻi ma luna o nā helu helu o Starbucks no ke kūʻai ʻana i nā lattes frothy a me nā ʻAmelika ʻala. Me ka oi 15,000 hale kūʻai ma ka honua holoʻokoʻa, ua lilo ka hōʻailona ʻōmaʻomaʻo o ka brand i mea kukui no ka poʻe aloha kofe, e hōʻailona ana i kahi pā o ka caffeine a me ke kaiāulu.
I loko o ka hustle o ke ola i kēlā me kēia lā, lawelawe ʻo Starbucks ʻaʻole wale he pitstop no ka hoʻoponopono caffeine wikiwiki akā he ʻāpana o ka hana i kēlā me kēia lā no nā miliona. He mea nui kēia kākoʻo maʻamau i ka holomua kālā o ka ʻoihana. No ka hoʻopili ʻana i ke koʻikoʻi o kēia mau helu, e noʻonoʻo i ka papa ma lalo:
ka 'ikepili helu | Value |
---|---|
Awelika Loaʻa i kēlā me kēia lā | $ 61.3 Miliona |
Nā makapō ma ke ao holoʻokoʻa | Ma 15,000 |
Loaʻa i manaʻo ʻia no ka hale kūʻai | $3,800 |
Kuai Kofe i kela la i keia la | 8 Miliona |
Loaʻa ʻia ma ke kīʻaha | 75% |
ʻO kēlā me kēia hale kūʻai, kahi cog i loko o ka mīkini Starbucks nui, ʻawelika i kēlā me kēia lā $3,800. Hoʻonui kēia mau haʻawina i ka nui o ka loaʻa kālā o kēlā me kēia lā, e hōʻike ana i ka nui o ka brand a me kāna kuleana ma ke ʻano he pōhaku kihi o ka hana o kēlā me kēia lā.
I loko o ke kai o nā kālepa, he mea kupanaha 8 miliona kīʻaha kofe kūʻai ʻia i kēlā me kēia lā. E wāwahi i lalo, a ʻike ʻoe e lawelawe ana kēlā me kēia wahi Starbucks ma kahi o 500 kīʻaha i kēlā me kēia 24 hola. Hāʻawi ʻia i ka palena kālā he 75% ma kēlā me kēia kīʻaha, ua lilo kahi kūʻai kope maʻalahi i hāʻule i loko o ka moana nui o ka loaʻa kālā o Starbucks, e hōʻiliʻili ana i kahi kokoke. $138 no ka hale kūʻai, i kēlā me kēia lā.
ʻOiai ke kiʻi nei kēia mau kiʻi i ke kiʻi o ka lanakila kālā, hōʻike pū lākou i ke kūpaʻa a me ka hoʻololi ʻana o ka brand ma o nā ʻāina hoʻokele waiwai. Mai nā kihi o ke kūlanakauhale a hiki i nā ʻāpana kūwaho mālie, ua ulana ʻo Starbucks iā ia iho i loko o ka lole o ke ola o kēlā me kēia lā, ʻaʻole lawelawe wale i ka kofe, akā he ʻike mau a hōʻoluʻolu.
Ke hoʻololi nei kēia ʻāpana i nā kikoʻī maikaʻi loa o ka loaʻa kālā o Starbucks, ʻaʻole hiki i kekahi ke kahaha i ka huakaʻi o ka hui mai kahi hale kūʻai hoʻokahi ma Seattle i kahi hale mana honua. ʻO ka moʻolelo o Starbucks ʻaʻole wale ia o nā pīni a me nā brews, akā no ka ulu ʻana o ka hoʻolālā a me ka ʻimi mau ʻana i ka hana ʻana i ke kīʻaha kūpono no kēlā me kēia mea kūʻai, i kēlā me kēia lā.
Ke wehe nei i ka loaʻa kālā o Starbucks i kēlā me kēia hale kūʻai
ʻO ka helu helu o ka kūleʻa i loko o nā hale kūʻai ʻo Starbucks kahi hui o kahi hoʻolālā, kahi papa inoa paʻa, a me kahi hōʻailona e pili ana i nā miliona. He koʻikoʻi ko kēlā me kēia hale kūʻai i ka ʻoihana kaiaola kālā o ka ʻoihana, e hāʻawi ana ma ka awelika o ka loaʻa kālā o kēlā me kēia lā. $3,800. ʻO kēia kiʻi, ʻaʻole naʻe he helu paʻa. Hōʻike ia i ka awelika e hoʻopili ana i ka ʻokoʻa o nā hana hale kūʻai o Starbucks, hiki ke loli ma muli o nā kumu e like me ke kūlana ʻāina, ke koi o ka wā, a me ka piʻi ʻana o ka hoʻokele waiwai kūloko.
ʻOi aku ka hāʻawi ʻana o Starbucks ma mua o ke kofe wale nō. Aia i loko o kā lākou papa inoa nā ʻano meaʻai like ʻole, mai nā meaʻai i kālua ʻia i nā sandwiches, a me nā ʻano mea kūʻai e like me nā kīʻaha a me nā kīʻaha. Hoʻonui kēia mau huahana hou i ka ʻike o ka mea kūʻai aku a hāʻawi nui i ke kūʻai aku i kēlā me kēia lā. Ma kekahi mau wahi waiwai, kahi i ʻoi aku ka kiʻekiʻe o ka hele wāwae a ʻoi aku ka nui o ka loaʻa kālā, hiki ke piʻi aʻe ka helu o kēlā me kēia lā ma mua o ka awelika, e hōʻike ana i ka hiki o ka brand ke hopu i ka māhele mākeke ma nā ʻano demographic like ʻole.
ʻO ka ʻoihana kaʻa kaʻa a me nā lawelawe kauoha kelepona ʻoi aku ka maikaʻi o ke kūʻai ʻana ma o ka mālama ʻana i ka nohona wikiwiki o kā lākou mea kūʻai aku, me ka hōʻoia ʻana ʻoiai i ka wikiwiki o ke ola o kēlā me kēia lā, ʻaʻole hāʻule kahi pitstop ma Starbucks ma ke ala. ʻO kēia mea maʻalahi he mea hoʻonui loaʻa kālā, e pāʻani ana i ka lawe ʻana i kēlā me kēia lā o kēlā me kēia hale kūʻai.
ʻAʻole wale nā helu e haʻi i ka moʻolelo o ka kūleʻa o Starbucks, akā ʻo ke kumu paʻa o ka brand i ke kaiāulu. ʻO kēlā me kēia hale kūʻai ma ke ʻano he hui kaiaulu, kahi no ka poʻe loea e alakaʻi i nā hālāwai, nā haumāna e aʻo ai, a me nā hoaaloha e ʻākoakoa ai. ʻO kēia hoʻohui moʻomeheu e alakaʻi i ka hele mau ʻana i nā hale kūʻai, e hoʻomau i ka loaʻa kālā o kēlā me kēia lā.
No laila, ʻoiai ʻo $3,800 paha ke kumu waiwai o ka loaʻa kālā o kēlā me kēia hale kūʻai, ʻo ka moʻolelo ma hope o kēlā me kēia kālā kekahi o ka mīkini ʻaila maikaʻi i ʻike i ke akamai o ke kūʻai ʻana ʻaʻole i ke kīʻaha kofe wale nō, akā he ʻike i makemake nā mea kūʻai aku e. uku no, manawa a manawa hou.
Ke hoʻomau nei mākou i ka wehe ʻana i ka lole kālā o Starbucks, ʻike ʻia kēia mau helu kālā he hōʻike i ka ʻoihana hoʻolālā o ka ʻoihana a me kāna manaʻo paʻa ʻole i ka ʻoluʻolu o ka mea kūʻai aku. ʻO nā ʻāpana aʻe e komo hohonu i loko o nā kahawai kālā makahiki o ka ʻoihana a me nā mea paʻakikī o kāna mau palena waiwai, e hāʻawi ana i kahi ʻike holoʻokoʻa o ka holomua kālā o Starbucks.
Hōʻikeʻike kālā makahiki a Starbucks
Ma waena o ka ebb a me ke kahe ʻana o ke kai hoʻokele waiwai, ua hōʻike ka loaʻa kālā makahiki o Starbucks i ke kūpaʻa a me ka hoʻololi. I ka makahiki kālā o 2019, ua hōʻike mai ka pilikua kofe i ka loaʻa maikaʻi o $ 26.509 ieeeea?, hoailona a 7.24% mahuahua mai ka makahiki aku nei. He hōʻike kēia uptick i ka hoʻomau mau ʻana o Starbucks a me kona hiki ke noho i mea nui i nā ola o kēlā me kēia lā o nā miliona.
Eia naʻe, i ka malu o ka maʻi maʻi honua, 2020 ua hoʻopuka mai i nā pilikia i manaʻo ʻole ʻia, ʻaʻole wale no Starbucks, akā no ka ʻoihana hoʻokipa holoʻokoʻa. Ua ʻike ʻo Starbucks i kahi 11.28% emi i ka hoihoi ana mai $ 23.518 ieeeea?. ʻO ka pani ʻana o nā hale kūʻai a me ka hōʻemi ʻana i nā kaʻa wāwae ma muli o nā hana palekana a me nā paʻa i mea kōkua nui i kēia hāʻule.
Akā e like me ka mālamalama mua o ka wanaʻao ma hope o ka pō pōʻeleʻele, hana ʻo Starbucks i kahi mea kupaianaha hoʻihoʻi hou i ka makahiki 2021. Ua lawe mai ka makahiki a 23.57% piʻi i ka loaʻa kālā, me ka hōʻike ʻana o ka hui i kahi buoyant $ 29.061 ieeeea?. Hiki ke hoʻopili ʻia kēia hoʻihoʻi ʻana i ka hoʻololi ʻana i ka ʻoihana hoʻolālā, e like me ka hoʻonui ʻana i kā lākou polokalamu kelepona no ka hoʻokaʻaʻike ʻole ʻana a me ka nānā ʻana i ka lawelawe drive-through, i mālama ʻia i nā ʻano mea kūʻai hou i hānau ʻia e ka maʻi maʻi.
ʻAʻole hōʻike wale nā helu i ka huakaʻi kālā ʻo Starbucks akā e hōʻike ana i ka ikaika o ka brand i ka hoʻokele ʻana i ka volatility mākeke. Ke hoʻomau nei ka hiki ʻana o Starbucks i ka pivot a me ka ulu ʻana i kona kūlana ma ke ʻano he alakaʻi alakaʻi i ka ʻoihana kofe a me kahi brand i aloha ʻia a puni ka honua.
Me kēlā me kēia kīʻaha kofe, ʻaʻole ʻo Starbucks e hana i nā waiwai wale nō, akā i kahi hui nui o nā ʻike o nā mea kūʻai aku, nā mea hou, a me nā pilina kaiāulu - nā mea i hōʻoia pono no kā lākou kūleʻa kālā.
ʻO Starbucks' Daily Sales: He Luʻu Hohonu
ʻO ka hana pahū i loko o a Starbucks ʻAʻole pili wale ka cafe i ka hoʻowalewale o kāna kofe inoa. ʻO ke kūʻai ʻana i kēlā me kēia lā i hoʻopaʻa inoa ʻia kahi wahi Starbucks maʻamau he hui o nā makana like ʻole ma mua o nā kīʻaha mahu o java. Hoʻokipa ʻia kēlā me kēia hale kūʻai, ma ka awelika Nā mea kūʻai 500 i kēlā me kēia lā, he hōʻike i ka kaulana ʻole o ka brand a me kona kūlana ma ke ʻano he oasis o kēia wā no nā mea aloha kofe.
ʻOiai ʻo ka latte frothy a i ʻole ka pana espresso wiwo ʻole paha ka huki ʻana no nā mea he nui, ʻo ke kūʻai aku ʻana o Starbucks e loaʻa pū kekahi meaʻai a mea kuai kuni. Mai nā pāpaʻi hou i kālua ʻia i nā sanwiti i hoʻopiha ʻia i ka protein, a mai nā kīʻaha a hiki i nā kīʻaha huakaʻi, hāʻawi nui kēia mau huahana i ke kahawai kālā o ka hui. Hiki i ka hale kūʻai maʻamau ke huki i luna o $3,000 ʻO kēlā me kēia lā kahi hōʻailona maopopo o ka kūleʻa o Starbucks i ka hana ʻana i kahi ʻano huahana like ʻole e ʻoluʻolu i kahi ākea o nā makemake a me nā pono o nā mea kūʻai aku.
Nā mōhai kau a nā hoʻolaha manawa palena ʻole He kuleana koʻikoʻi nō hoʻi i ka lawe ʻana i nā helu kūʻai i kēlā me kēia lā. Hāʻawi kēia mau papa hana hoʻolālā i ka makemake o ka mea kūʻai aku no ka mea hou a me ka hauʻoli o nā kau, e hoʻopaʻa hou ana iā Starbucks ma ke ʻano he hōʻailona ikaika a pane i nā maka o kona mau luna.
Eia kekahi, hoʻokō ʻo Starbucks i hoʻomau a me ka loaʻa pono e pili ana i nā mea kūʻai aku e hoʻonui nei i nā hoʻoholo kūʻai ma muli o ke kuleana ʻoihana. ʻAʻole kōkua wale kēia kūlana kūpono i ke kiʻi o ka brand akā i kona laina lalo, no ka mea, makemake pinepine nā mea kūʻai aku e uku i ka uku no nā huahana a lākou i ʻike ai he kuleana pili i ka pilikanaka a me ke kaiapuni.
ʻOiai ke kū nei ka awelika o ka loaʻa kālā o kēlā me kēia hale kūʻai i $3,800, ʻaʻole ia wale nō ka helu kālā. Ua ʻoi aku ka maikaʻi o Starbucks i ke kūʻai ʻana i kahi ka hoao ana—he wahi kolu ma waena o ka hana a me ka home kahi e hiki ai i nā mea kūʻai ke hoʻomaha, hui, a hana paha me ka leʻaleʻa i kā lākou mea inu punahele. ʻO kēia ʻike ka mea e hoʻi mai ai nā mea kūʻai aku, i kēlā me kēia lā, e hōʻoia ana i ke kahe mau o ka loaʻa kālā no ka ʻoihana.
ʻO kēia ka lole koʻikoʻi o ka ʻokoʻa o nā huahana, ka kūpaʻa o ka brand, a me ka hiki ke hana i kahi lewa hoʻokipa i hiki ai iā Starbucks ke lilo i ʻoi aku ma mua o ke kaula kofe wale nō, akā he hana maʻamau i ka hana maʻamau o nā miliona miliona a puni ka honua.
ʻO Starbucks 'Hōʻai Loaʻa i kēlā me kēia lā
Ke nānā nei ma mua o nā kahawai loaʻa ikaika, ʻo ia ka palena papaha e hoʻopili maoli i ke olakino kālā o Starbucks. Ma ka awelika ʻana i nā helu, loaʻa i kahi wahi Starbucks ka loaʻa kālā o kēlā me kēia lā $520, he hōʻike i kona pono hana. ʻO kēia huina ke koena ma hope o ka hoʻemi ʻia ʻana o nā mea e pono ai—ke kumu kūʻai o nā waiwai i kūʻai ʻia (COGS) a me nā lilo hana. He hōʻailona maopopo ia o ka hahai ʻana o ka brand ʻaʻole wale i ka hana ʻana i nā kūʻai aku, akā i ka mālama ʻana i kahi ʻāpana nui e like me ka loaʻa kālā.
I ka hiki ʻana mai i kahi kīʻaha e like me ka kofe, ʻoliʻoli ʻo Starbucks i kahi palena kālā kiʻekiʻe loa. Me ka manao 75% palena ma kahi kīʻaha joe, ua unuhi kēia i kahi waiwai nui o kēlā me kēia lā ma kahi o $138 mai ke kuai kofe wale no ma ka halekuai. He kiʻi kupanaha ia e hōʻike ana i ke ʻano waiwai o kā lākou makana mua. ʻO ka hui pū ʻana o ke kumu kūʻai kumu, ʻoi aku ka maikaʻi o ka hana, a me nā kūʻai kiʻekiʻe e hāʻawi i kēia ʻāpana hoihoi.
Eia naʻe, ʻoi aku ka hoihoi o Starbucks ma mua o kāna mau mea inu kaulana. ʻO ka hoʻohiwahiwa o nā punahele kau, ka ʻoluʻolu o ke kauoha kelepona, a me ka hoʻokō ʻana o ka ʻoihana i ka hoʻomau ʻana e hui pū nā mea a pau e hana i kahi ʻike e makemake ai nā mea kūʻai e uku i ka uku no. ʻAʻole kēia holistic holistic i ka ʻoihana e hoʻonui i ka loaʻa kālā o kēlā me kēia lā akā hoʻoikaika pū i ka palena kālā o kēlā me kēia lā, e hoʻolilo i kēlā me kēia hale kūʻai i mea waiwai i kona pono ponoʻī. ʻO kēia ʻimi hoʻomau ʻole o ka maikaʻi a me ka hana hou e hiki ai iā Starbucks ke ola ʻaʻole wale akā e holomua i kahi mākeke hoʻokūkū.
ʻOiaʻiʻo, ʻōlelo nā kiʻi i ka nui o ka hiki o Starbucks ke hoʻopaʻa a lawe i ka waiwai mai kēlā me kēia kālepa. I loko o kahi honua kahi e loli wikiwiki ai ka makemake o nā mea kūʻai aku, ʻo ka Starbucks ka palena kālā i kēlā me kēia lā he kukui, e hoʻomālamalama ana i ka pono mau o ka hui a me kona hiki ke hāʻawi mau i ka waiwai i kāna mau mea kūʻai aku a me nā mea kuleana.
ʻIkepili waiwai nui o Starbucks
ʻO ka paʻa kālā o Starbucks ʻAʻole i ʻike wale ʻia i loko o ka hana nui i loko o kāna mau hale kūʻai akā i loko o kāna mau palena waiwai nui, kahi hōʻailona koʻikoʻi o ke olakino a me ka pono o ka ʻoihana. I ka makahiki fiscal 2019, ua hōʻea ka waiwai nui o Starbucks i $17.982 biliona, e pena ana i ke kiʻi o kahi hui ma ka piko o kāna loaʻa kālā.
Eia nō naʻe, ʻo ka pilikia o ka honua i ʻike ʻole ʻia i ka makahiki 2020 i hoʻokumu ʻia e ka maʻi maʻi i lawe mai i nā pilikia i ʻike ʻole ʻia, me ka ʻoihana hoʻokipa kekahi o nā mea paʻakikī loa. ʻO kēia ka hopena i kahi hōʻemi i ʻike ʻia i nā helu kālā o Starbucks. Ua emi iho ka waiwai nui o ka hui ma ka 12% i ka $15.823 biliona, e hōʻike ana i nā pilikia o ka hana a me ka hoʻokele waiwai i kū ai ka hui i kēia manawa.
Eia nō naʻe, ua ulana ʻia ke kūpaʻa i loko o ka lole o ka brand Starbucks, a ʻoi aku ka ikaika o ka moʻolelo hoʻōla o ka hui e like me kāna espresso. I ka makahiki 2021, ua hōʻike ʻo Starbucks i ka hoʻihoʻi hou ʻana i ke kālā, me ka piʻi ʻana o kāna loaʻa kālā 28.43% i $20.3 biliona, he hōʻike i ka wikiwiki o ka hui a me kāna hoʻololi kūleʻa i ka mea maʻamau hou. ʻAʻole i hōʻike wale kēia huli ʻana i ka hiki ʻana o Starbucks ke hoʻokele i nā ʻino ʻino akā ʻo kāna hoʻopiʻi mau ʻana i nā mea kūʻai aku ma ka honua holoʻokoʻa.
ʻO nā hana hoʻolālā o ka ʻoihana, me ka hoʻololi ʻana i ke kauoha kikohoʻe, nā lawelawe drive-thru, a me ka lawe ʻana, ua hana nui i kēia ala hou ʻana. ʻAʻole wale kēia mau neʻe i ka hoʻololi ʻana i nā ʻano mea kūʻai aku akā ua hoʻoikaika pū i ka hoʻokō ʻana o ka ʻoihana i ka hāʻawi ʻana i kahi ʻike kūʻokoʻa a palekana hoʻi, me ka nānā ʻole i nā kūlana o waho.
ʻO kēia hui pū ʻana o ke kūpaʻa a me nā mea hou e hōʻoiaʻiʻo ai e noho mau ʻo Starbucks i mea ikaika i ka ʻoihana kofe, e hoʻololi mau ana i nā ʻano mākeke a me nā makemake o nā mea kūʻai aku. Ke nānā nei mākou i nā kikoʻī kikoʻī o ka hana kālā a Starbucks, hōʻike nā helu i ka moʻolelo o kahi brand e ʻike i ka hana ʻana i ka kūleʻa i nā manawa paʻakikī.
ʻO ka hiki ʻana o Starbucks ke mālama i kahi palena waiwai nui i ka wā o ka pilikia, ʻaʻole ia he hōʻailona wale nō o kāna ʻoihana hana akā ʻo kona pilina hohonu pū me nā mea kūʻai aku. ʻO kēia pilina paʻa, i kūkulu ʻia ma luna o ke kumu o ka maikaʻi a me ka hilinaʻi, e hiki ai iā Starbucks ke ulu a hoʻonui i kona kapuaʻi honua, hoʻokahi kīʻaha kofe i ka manawa.
Kūʻai Kofe i kēlā me kēia lā a Starbucks
Aia ma ka puʻuwai o ka hana ʻoi loa o Starbucks kāna kūʻai kope kope, ʻo ia ka pōhaku kihi o ka loaʻa kālā o kēlā me kēia lā. He mea kupanaha ke kaulahao hale kofe honua 8 miliona kīʻaha kofe i kēlā me kēia lā ma kāna pūnaewele ākea o nā hale kūʻai. No ka hoʻokomo ʻana i kēia i ka hiʻohiʻona, ʻo kēia mau mea e pili ana 500 kīʻaha kofe no ka hale kūʻai, e hō'ike ana i ka hā'ule wāwae ikaika a me ka koi mau o nā mea kū'ai aku a Starbucks e hau'oli nei i kēlā me kēia lā.
ʻO ka mākaukau o ka hui i ka hana ʻana i kahi lewa hoʻokipa a hāʻawi i kahi ākea o nā koho inu e hoʻopaʻa i kona kūlana ma ke ʻano he hana maʻamau i kēlā me kēia lā no nā miliona. Hōʻike kēia mau helu i ka nui o nā hana a Starbucks akā ʻo ka hilinaʻi hohonu hoʻi o kāna waihona mea kūʻai. ʻO ka hiki ke mālama i ka nui o ke kūʻai aku he hōʻike ia i ka hoʻopiʻi ʻana o ka brand Starbucks a me kona kūlana hoʻolālā i ka mākeke.
ʻAʻole wale ka nui o nā kīʻaha ka mea kupanaha, akā ke ʻano like ʻole. Mai ka Americano maʻamau a hiki i ka Pumpkin Spice Latte i hoʻolalelale ʻia i ke kau, he kuleana koʻikoʻi ka ʻokoʻa o ka papa kuhikuhi Starbucks i ka huki ʻana i ka lehulehu o ka poʻe makemake kofe. Mālama kēia ʻano ʻokoʻa i kahi mea no kēlā me kēia palate, e hāʻawi ana i ka hiki o ka brand ke hoʻopiʻi i ka lehulehu lehulehu. Eia kekahi, o ka punahele kau lilo i hanana i manaʻo nui ʻia no nā mea kūʻai aku, e hoʻokau hou aku i nā kūʻai aku a hoʻonui i ka ʻike Starbucks.
ʻO ka hoʻokō ʻana o Starbucks i ka hoʻomau a me ka loaʻa ʻana i ke ʻano kūpono pū kekahi me nā mea kūʻai aku, me ka hoʻohui ʻana i kahi papa waiwai hou i kēlā me kēia kīʻaha kope i kūʻai ʻia. ʻO ka hui nā hana kuleana ua loaʻa i kahi pane maikaʻi mai nā mea kūʻai aku e ʻike nui nei i ka hopena o ke kaiapuni a me ka pilikanaka o kā lākou kūʻai. Ma ka hana ʻana i nā koho kūpono, hoʻoikaika ʻo Starbucks i kāna pilina mea kūʻai aku a me ka kūpaʻa o ka brand.
Me ke kauoha kelepona a me nā lawelawe drive-thru e hoʻonui ana i ka ʻike kuʻuna i loko o ka hale kūʻai, ua hoʻonui maikaʻi ʻo Starbucks i ka mea maʻalahi. kī Pākuʻi Starbucks hoʻomaʻamaʻa i ke kauoha maʻalahi, uku, a me ka nānā ʻana i nā uku, ka unuhi ʻana i ka lawelawe wikiwiki a hana hou i ka ʻoihana. Ua lilo kēia mau ala kikohoʻe i mea maikaʻi loa i ka neʻe ʻana o nā ʻano o nā mea kūʻai aku i ka hele ʻana a me ka launa ʻole.
ʻO ka ʻoiaʻiʻo, ʻaʻole he hana helu wale nō ke kūʻai ʻana o Starbucks i kēlā me kēia lā; hōʻike lākou i kahi hui maikaʻi o ka maikaʻi o ka huahana, ka hoʻopili ʻana o nā mea kūʻai aku, a me ka hāʻawi ʻana i nā lawelawe hou. Hoʻohui kēia mau mea e hoʻomau i ke kūlana o Starbucks ma ke ʻano he mea pāʻani alakaʻi i ka ʻoihana kofe, me kēlā me kēia kīʻaha kope i kūʻai ʻia e hāʻawi i ka moʻolelo kūleʻa o ka hui.
ʻO ka loaʻa kālā o Starbucks: He moʻolelo holomua
ʻO ka lole kālā o Starbucks i ulana ʻia me nā kaula o ka kūleʻa kūpaʻa ʻole a me ke akamai mākeke. Me piʻi ka loaʻa kālā o kēlā me kēia lā i $61.3 miliona, ʻo ka ʻāpana kālā o kēia ʻoihana pilikua kekahi o ka loaʻa kālā a me ke alakaʻi ʻoihana. ʻO ke kumu hoʻohālike pāʻoihana ʻo Starbucks, kahi hui pū ʻana o nā huahana maikaʻi, nā lawelawe mea kūʻai aku, a me ka hōʻailona hoʻolālā, ua hōʻike ʻia he archetype o ka kūleʻa. Ua hoʻolalelale kēia ʻano hoʻohālike i ka ʻoihana i mua o ka ʻoihana kofe, e lilo ia i wahi huakaʻi i kēlā me kēia lā no nā miliona o nā mea kūʻai.
Ma hope o nā kiʻi koʻikoʻi e waiho ana kahi hoʻolālā i hana ʻia me ka zeitgeist. ʻAʻole i lilo wale ʻo Starbucks i ʻāpana o kāna mau mea kūʻai aku i kēlā me kēia lā akā he wahi kahi e hana ʻia ai nā manawa a ʻono. ʻO ka mahalo loaʻa kālā makahiki He hōʻike ia o ka hiki o ka ʻoihana ke hoʻololi i nā ʻano mākeke e ulu nei a me nā makemake o nā mea kūʻai aku, e mālama ana i kona lihi i kahi ʻāina hoʻokūkū nui.
Hoʻopili ʻia ka moʻolelo kālā a Starbucks e kāna mana kūʻai, e like me ka mea i hōʻike ʻia e ka nui o nā koho mea inu ʻano hou e hoʻokō i kahi palette like ʻole. ʻO ka ʻoluʻolu o ka brand a me ka hoʻokō ʻana i ka hoʻomau e hoʻoikaika hou i kona hoʻopiʻi. Ma ka hoʻohui ʻana i nā lawelawe kelepona a me nā lawelawe drive-thru, ua hoʻonui maikaʻi ʻo Starbucks i ka ʻimi ʻana o ka mea kūʻai aku i kēia manawa no ka maʻalahi me ka ʻole o ka hoʻololi ʻana i ka maikaʻi i like me ko lākou inoa.
ʻAʻole pili wale kā lākou hana kālā i nā helu; he moolelo no pili me nā mea kūʻai, ka hoʻomaopopo ʻana i ko lākou pono, a me ka hāʻawi ʻana i kahi ʻike i ʻoi aku ma mua o ke kīʻaha kofe. Ua hoʻololi maikaʻi ʻo Starbucks i kā lākou mau hale kūʻai i 'wahi ʻekolu,' he wahi ʻoluʻolu a hoʻokipa ma waena o ka home a me ka hana kahi e hiki ai i nā poʻe ke hoʻomaha a hauʻoli i kahi huahana i kūpono i kā lākou makemake.
ʻO ka lanakila ʻana o Starbucks he hōʻike hoʻi i kāna scalable a replicable pāʻoihana, ka mea i ʻae i ka ulu mau a me ka loaʻa kālā ma waena o kahi pūnaewele o nā hale kūʻai. Hāʻawi kēlā me kēia puka i ka kūleʻa o ka ʻoihana, ʻo ka waihona kālā he awelika o $ 3,800 i kēlā me kēia lā, e piʻi ana i ka loaʻa kālā o ka makahiki, e hōʻike ana i ka maikaʻi kālā o ka brand a me kāna mahele nui i ka mākeke kofe.
ʻOiaʻiʻo, ʻo ka moʻolelo ʻo Starbucks kekahi o ka ʻimi mau ʻana i ka maikaʻi, ka hana hou, a me ka hoʻopili ʻana i nā mea kūʻai aku, e hopena ana i kahi hoʻolālā kālā e ʻoluʻolu a hoʻoikaika i nā mea pāʻani ʻē aʻe o ka ʻoihana. ʻAʻole nā helu helu wale nō ka nui o ka loaʻa kālā o ka ʻoihana, akā he hōʻike i kahi hōʻailona i lilo i ʻāpana koʻikoʻi o ka moʻomeheu kofe honua.
FAQ & Nīnau kaulana
Nīnau: Pehea ka nui o ka Starbucks e hana ai i ka lā?
A: Hana ʻo Starbucks i ka awelika o $61.3 miliona i ka lā hoʻokahi.
Nīnau: ʻEhia mau hale kūʻai a Starbucks ma ka honua holoʻokoʻa?
A: Aia ma luna o 15,000 mau hale kūʻai ʻo Starbucks ma ka honua holoʻokoʻa.
Nīnau: ʻEhia mau kīʻaha kofe a Starbucks e kūʻai aku ai i ka lā?
A: Ua hōʻike ʻo Starbucks i ke kūʻai aku ʻana i 8 miliona kīʻaha kofe i ka lā hoʻokahi, ʻo ia ka like me 500 kīʻaha no ka hale kūʻai.
Nīnau: He aha ka palena waiwai no ke kīʻaha kofe ma Starbucks?
A: ʻO 75% ka palena kālā no ke kīʻaha kofe ma Starbucks, ʻo ia ka mea ma kahi o $138 i kēlā me kēia lā.