✔️ 2022-09-16 10:54:20 – Paris/France.
training online he was the number one trend in the world in the fitness industry in 2021, according to ACSM's Health & Fitness Journal. If we only look at our country, the sector continues to grow and improve in its digital section year after year, considering itself one of the top five fitness countries at European level. The downloads of applications sports, not in vain, grew 30% more than last year.
Because if we've learned anything from confinement, it's that you can train anywhere. I just want. During the pandemic, locked between four walls, even those who hated the sport were encouraged to try applications or directly on Instagram. For some, the less homemade ones, this option saved them from going crazy. He lifted up others and turned them into influencers, although his technique and execution were not the best. Even the fitness industry has realized that its the future is digital: either they were renewed, or they were going to die without face-to-face lessons. They had no choice but to put themselves in front of the camera even if it cost them.
In the midst of all this, Nieves Chisnall, a 27-year-old consultant at Accenture, trained in her living room with various YouTube videos, payment platforms, and any training videos she found. On the one hand, I observed that I had to go see a trainer first that I liked Pilates, then to another to do cardio exercises, the same with yoga…”. There was no platform that brought it all together.
On the other hand, he detected great lack of professionalism in the area. In fact, in Spain some of the biggest fitness empires have been created by people who don't even have the most basic training: INEF or Tafad, which require you to work as an instructor in any gym. “I always cite the same example when we go to a restaurant. We don't just look at the food they serve us, but we also value the rest of the factors: the decoration, the quality of the service, the location…”, he says. Chinsall. And so, from its own need, Epco Wellness was born, the Netflix of well-being.
The Netflix of well-being boasts of the quality of its recordings in very well chosen locations.
MORE THAN 200 VIDEOS
A project in which Chisnall, who studied an International Degree in Business Administration and Management (ADE) at the Pontifical University of Comillas (ICADE) in Madrid, is not alone. Passionate about the digital ecosystem and the world of well-being, she has always sought new ideas and solutions to everyday problems. That's why it has an excellent team of fitness, production and post-production experts. The idea is to extrapolate this widespread concept of watch films and series by subscription to the world of training and well-being. “We have created a menu-catalogue of quality sessions where you can choose different disciplines from a single portal, while taking care of the rest of the details”.
On the content platform, there are more than 200 videos available in Spanish and shot in places suitable for the discipline in question, from deserted beaches to minimalist “Zen” studios, spring fields… “Of course, we have the best staff, each certified and experienced in their field. Our instructors have been trained in their specialty by university degrees such as sports sciences and by the certifications they have subsequently obtained: personal trainer, yoga, Pilates, Barre…” specifies Chisnall about their added value.
Like every background, every song on the soundtrack is thought out. "We want our users, in addition to following a training or practice that makes them feel better about themselves, also enjoy the process. The journey is as important as the destination, so it's important that you enjoy it the same way. Just like the movies or series we watch on Netflix make us feel: disconnect from our daily lives and take us somewhere else. And if, in addition, they burn calories and renew energy, that's even better.
The content is divided into approximately 200 available sessions of different disciplines, levels and durations.
HOW EPCO WORKS
The platform aims to promote a healthy lifestyle through three stages: exercise, nutrition and meditation. It has disciplines such as Fitness, Barre, Pilates, Yoga, mindfulness and feeding guidelines. The instructors have certain qualities, in addition to the diploma: "Years of experience, which are very close and which lead the user to obtain the best version of himself, always maintaining the variety, from the most powerful to the one who bring peace”.
Although the target audience is not limited as anyone who has a moment can use it, so far it is successful with women. “Maybe because of the type of courses and programs we have offered so far, but just in this new stage, we rely on new personal trainers and yoga instructors which we will be able to see very soon on the platform", reveals the founder.
Online workouts were the top trend in the fitness world in 2021.
There are sessions for all levels, from beginner to advanced. Within disciplines, there are sub-disciplines. Hatha yoga, Vinyasa, restorative, explanation of AsanasHIIT, strength training, stretching, heart. " It is very likely that whatever you are looking for, you will find the right session. »
Epco offers a 14-day free trial to explore the content in depth. The monthly subscription of 11,99 euros includes unlimited access to classes, categorized by style, level, and duration, with new monthly challenges and programs, healthy recipes, scheduling, and event discounts. “If I had to sum up in one word what we intend to convey, it is quality. »
The offer includes meditation and nutrition, as well as exercise. The subscription is annual or monthly.
ADVANTAGES AND DISADVANTAGES
Is it worth it in a market full of applications sports? "In terms of practicality, the benefits come down to what you can create your personalized training from home or wherever you areif you travel.
If you want to do individual lessons, you can filter by type of discipline, course duration, body area that you want to work… Chisnall explains that she is looking for variety. “A typical day would start with a 10-15 minute High Intensity Training (HIIT) session, followed by a half hour full body Vinyasa Yoga session, and end with a reflective meditation of 5 minutes over the day and put things into perspective. I promise you that after this precious time that I allow myself, I feel like new”.
It is precisely this feeling that invites you to want to share it with the rest of the world and create a community. “You know what they say, the only way to multiply happiness is to share it,” he jokes.
All the trainers are qualified, assures the creator of this platform, unlike others where there are instructors without specific training.
Now, digital experiences never quite replace that CrossFit punch when picking up gear, that shared mantra in yoga, or that loud vocal correction from the trainer. Although, for sufficiently disciplined peoplea very busy lifestyle where it is impossible to reconcile or experienced in technique, can be a great plan b.
" I believe that there is a lot of supply, but also a lot of market, which continues to increase. I agree that there are many platforms that offer the same service, but there are no two identical yoga classes, nor two identical trainers, so you will always find something new if you try, "defends Chinsall. All you need is a smartphone. , computer or tablet to connect and instructors are just a click away, even while answering emails.
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SOURCE: Reviews News
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