That Could Be The Plan With Netflix Ads… And It's Not Good News

😍 2022-08-18 ​​17:31:36 – Paris/France.

• Netflix, like Disney Plus, is gearing up to launch its subscription plan with ads, a strategy to continue dominating the streaming market. diffusion.

• Currently, Netflix remains the market-leading platform with over 200 million subscribers.

• The first quarter of 2022 was one of the most complex for Netflix after reporting a loss of 200 users.

New information has been released about Netflix's new subscription plan with ads and apparently not everything is good news because somehow users won't get the same treatment.

It is a fact that Netflix will launch its own subscription plan with ads, just like HBO Max has already done and Disney Plus is also preparing.

The idea arises as a strategy to recover part of what it lost in the first quarter of this 2022, although according to some estimates from the platform itself, the figure should increase to two million. subscribers lost for the second quarter of the year.

In view of this, everything indicates that it will be this year when the new Netflix subscription plan arriveswhich will contain advertisements in its content, but how will this affect users?

Recall that, for the second trimester, Official information from Netflix published the loss of 970 subscribersa blow if we consider that other platforms like HBO Max or Disney Plus are at a significant growth rate.

On the other hand, in the United States we talk about the fact that Netflix has lost popularity thanks, in large part, to the progress that platforms such as HBO Max, Disney Plus and Hulu have had in recent years.

According to a recent survey by Average WhipNetflix ranks fourth among the largest providers of Streaming in the United States for subscriber satisfaction.

This would be the plan with Netflix ads

The immediate future plans of the Los Gatos, Calif.-based platform are interesting with the possible arrival of its plan with announcements, which several rumors have already run.

According to what was announced a few months ago, advertising on Netflix will be Pre-roll Yes post rolli.e. before and after each content. Of course, these are just rumors, but everything indicates that this would be the plan to follow, especially since a similar proposal had already been presented to the leaders of marketing and the advertising industry.

Now, an information that comes from the hand of Steve Moser, a developer who detected in the code of the Netflix iOS application, which mentions that, for this plan with advertisements, users will not be able to download any content to watch it in a few moments when they have no Internet connection. Likewise, it has been revealed that not all content (series and movies) will be available to users.

What about Disney Plus?

From what he reported a few months ago, The Wall Street Journal says Disney Plus' ad-supported subscription plan will be severely limitedthey are therefore only taken into account four minutes of commercials for every hour of content.

The competition, in this sense, offers more ad minutes for every hour of content. To cite an example, Hulu has 7,4 minutes of commercials and Peacock has 5 minutes, while HBO Max offers less than 4 minutes for every hour.

This information, according to what the Wall Street Journal reports, was revealed by the company itself, which also announced that preschool programming will not always have ads.

Ultimately, the decision is up to the consumer, but what is clear, on the one hand, is that the diffusion changes and so does the user, who is no longer ready to pay so much money.

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SOURCE: Reviews News

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