Sarah G.
instagram logo 2022 — Typologically, Instagram is located in the category of generalist social networks, intended for the general public. Since the birth of web 2.0 Instagram, since it is based on photo sharing, has been the exception in its genre despite the long-standing existence of flicker and Picasa photo banks. Its brand logo is also part of this exception and has been imprinted in the world's visual memory.
Instagram logo: description, meaning, evolution and download
Attractive brand logos are a necessity for any business that wants to scale and grow. Social media platforms rely quite extensively on them to attract and engage users. Today we're going to cover the evolution of one of the most popular social media icons – the Instagram logo.
Now part of the Facebook family, the platform has brought a unique perspective to existing social media practices. It introduced an image-based social platform that users can use to take photos, edit them, and tag other users.
And it was a huge success. Before 2010, no one could have imagined that a social media platform based on image sharing could be worth millions. But Instagram has proven everyone wrong. While many businesses hire professional logo design services to create an iconic symbol, the Instagram symbol was created in-house by co-founder Kevin Systrom.
Let's see how the intricate initial design became the iconic logo of today.
What does the Instagram logo look like?
The current Instagram logo is made up of a gradient effect background reminiscent of the effect of the rainbow; this nuance technique is pleasant to look at and on which arises graphic design minimalist a camera painted in white (monochrome, neutral and clear color) which, to the naked eye, refers to the small integrated cameras of smartphones; these are the main characteristics of a successful logo, easy to print and which catches the attention of its users.
Before the appearance of its trendy logo, Instagram has long used the vintage look to characterize its logo! The second logo invented between 2010 and 2011 by Cole Rise does not separate the colors with the gradient technique! The latter, whose filters bore his name, photographer and designer, was able to create an unforgettable logo inspired an old Bell & Howell box.
What does the Instagram logo mean?
Like language, photography has semantics; in the first sense or in the figurative sense, the success of the logo calls for this questioning. Initially Instagram chose for its business a logo design based on an easy to use photography tool, created to satisfy beginners; it is the famous Polaroid One Step camera which has retained its vintage look over the years.
The logo was the invention of the co-founder himself! Kevin Systrom, a man passionate about photography. Simply put, the Instagram logos in their three versions state without prose that the Instagram app is designed for easy photo taking and immediate sharing (hence the Easy Share trend of the years of its appearance).
In 2022, too, it indicates these qualities by taking photos developed by the smartphone's integrated camera, which is undoubtedly within the reach of all users.
Instagram logo evolution
Today, Instagram has even created a black and white version of its logo to suit its users given the impeccable qualities of monochrome black and white colors. But before that, and as already mentioned, Instagram started in 2010 with a logo that displays a photo of the Polaroid camera on which is written a combination of the letters ( inst ) became after a short time ( Insta ).Some versions also displayed the logotype ( Instagram).
Fills in details, sometimes complex and boring, early versions of the logo featured an icon for the goal, another for the viewfinder , colors rainbow grouped together, and the combination of the letters or the logotype also !
In summary, with its three main versions of logos, Instagram has succeeded in its evolutionary experience of branding, despite the criticisms directed at the current version. The logo has even inspired new businesses that have dipped straight into the minimalist style, essentially referencing the success story of the Instagram logo.
Read also : Top 10 Best Sites to View Instagram Without an Account & +79 Best Original Profile Photo Ideas for Facebook, Instagram and tikTok
Instagram vector logo and icon download
From one format to another, there is no noticeable difference between the Instagram app logo. On the other hand, you can find different styles. It's normal. Indeed, the arrangement of the text and the musical note are not regulated.
That said, like so many apps, the Instagram logo can now be found pretty much everywhere on the internet. Its vector version is very easy to find. Here we share with you all elements downloadable in different formats, as well as information on obtaining the necessary permissions to use Instagram assets for your own work.
Please be aware that anyone using Instagram assets should only use the logos and screenshots available in our Brand Resource Center and should follow these guidelines.
Only people who wish to use Instagram assets in broadcast, radio, outdoor advertising or print larger than 21 x 29,7 cm (A4 size) need to request permission. Applications must be made in English and contain a mockup of the Instagram logo as you wish to use it.
To integrate the different Instagram logos into your projects (films, advertising, etc.) we recommend that you consult the Branding elements section to read the detailed rules and download the approved elements.
Finally, don't forget to share the article on Facebook, Twitter and Instagram!
